The inner journey
“Whether in myths, historical and travel stories, or in fiction, the returning hero undergoes a profound experience that transforms him. Travel is not just a geographical, cultural or social journey, but an inner journey, which is proving to be a fundamental experience in people’s lives.”
Netto & Gaeta
And the higher the impact of the experience in emotions, the more memorable the experience.
Live your life … rather than wanting to succeed in it !
Our societies impose standards of performance and social success that we try to meet at all costs. There is little time left for oneself, for the simplicity of relationships or to immerse oneself in nature when you live and work in large urban cities. Being caught up in this dynamic is then cut off from its inner world, and makes a lot of effort to appear, to make, and obviously to have, to possess ever more matter. Dissatisfied, he is in search of recognition and love, which he finds difficult to fill completely in his family, entourage or business. This is why the tourist stay is the ideal place for this quest of oneself to fulfill these needs and release their emotions and the sensations of his body.
The return to self
“These travelers embody the deepest part of the human quest, the quest for meaning.”
Viard
During their trip, all guests want to experience something that will make them feel fully alive. They express their many desires for this, but their desires once satisfied, do not necessarily delight them (the «wow» effect). This is especially true for the wealthy clientele, who are used to having absolute comfort and luxury products and services on a daily basis. But to do so, they need to be aware of their deep needs and open to their true being. These clients simply want to feel they exist and loved for themselves, not for their status, name or fortune.
“The law of luxury is not to add, but to remove. The first step towards serenity and simplicity is therefore to overcome the superfluous.”
Giorgio Armani
They therefore seek authentic luxury, with a tendency «the least is the best» (Less is more), which is a way of accessing the riches of a place, a destination, living in simplicity and the stripping of all embellishments, and of adopting attitudes that allow the fulfillment of their powers of expression, communication and creation. It is through this return to oneself that they regain the unity of their being, joy and harmony.
Supreme luxury is within us
The contemplation of nature at sunrise, the emotion felt by the perfect balance of an exceptional chocolate, the joy of creating with one’s hands an object of luxury with an exceptional craftsman, the simple pleasure of a traditional dinner with the local, the freedom to take one’s time to find one’s soul as a child… Real beauty is revealed in simple things.
Authentic luxury allows you to explore different approaches by promoting openness and healing in the destinations you visit. In a world in full change, where the machine seeks to replace the work and presence of man, this tendency signals the return to oneself, the return to the reality of the present moment and to the true values.
And only this openness can create the relationship to oneself, to the other, to the universe… Thus, authenticity is a supreme luxury because it always returns us to ourselves, where is the source of love and all existence.
